Maximising Digital Marketing Strategies for Higher Education

Mapping the customer journey for improved personalised campaigns


Competition among universities to attract prospective students is increasing. Most universities have already or are currently undergoing a major digital transformation at their institutions. But what’s next? In order to remain competitive and to evolve with the sector’s increasing digital marketing maturity, universities have had to explore new areas such as customer and user experience, mapping the customer journey and leverage their existing resources to improve lead generation and student acquisition.

The Maximising Digital Marketing Strategies for Higher Education conference will address what’s new with the digital revolution in the higher education sector, to set delegates on the right path towards a successful digital marketing strategy in their institutions.